About Jesse

👉Jesse Cunningham is best known for his popular YouTube channel, where he shares actionable SEO tactics for AI SEO, local business rankings, niche websites and more with over 2,000,000 viewers.

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Jesse founded and leads a full-service agency that helps businesses rank higher on Google, generate more leads, and increase their revenue. Clients include large global finance companies, small local businesses interested in growing their digital footprint, and everyone in between.

Jesse shares his techniques through podcasts, speaking appearances, and SEO summits. His mission is to help as many people as possible meet or exceed their digital marketing goals.

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Case Study 2024 (1,700%+ Organic Lead Increase in 55 Weeks)

This client came to me with a problem: they have the ability to fulfill a huge amount of leads, they rely on Google PPC almost solely ($2mm budget yearly), and their website is not producing organic leads. 

And on top of that – they are competing for keywords against billion dollar companies.

They are in the finance niche and their average LTV for a client is well above $20,000 and is on recurring basis. And on top of that, for every client they receive they get +1 client via referrals. 

So what’s this all mean? They do an excellent job at fulfilling their product/service which is a perfect place to be in when wanting to scale organically. If they receive more leads, they will convert them at a high rate, retain their business, and gain even more clients via referrals. 

And after 12 months of working together – we’ve improved their organic leads in a big way. 

The graph below shows it visually but here’s the breakdown: 

  • Leads in the first 4 weeks: 16
  • Leads in the last 4 weeks: 291
  • Month-over-month growth: 1718.75%
They were averaging 16 leads per month and now are closing in on 300 leads+ per month.
 

And with an average 5% closing rate and each lead having a $20,000 LTV, the value of the leads:

  • First month lead value: $16,000
  • Last month’s lead value: $291,000
And it growing from here…and that’s the beauty of organic lead campaigns. As we build, the website becomes stronger and is able to rank higher and higher for money terms. Keep reading to see how we did it.
 

Case Study Cont...

As of the writing of this case study, we have created 399 new pages on the website and have revised ~50 (we chose not to delete any content as the risk/reward was lopsided towards the risk). 

The magic ingredients to any SEO campaign is always two-fold: content and off-page SEO. And for this client, the immediate need was to take stock of their existing content. 

The questions I ask are: what is ranking, what has potential to rank, what do we NEED to rank, and what’s junk? 

Revision of old content, creation of new content, and consideration for deleting pages – these are typically the immediate needs of any website I onboard.

And of course, the secret of a great SEO campaign is in the details:

  • What to write (driven via a pre-determined sitemap we create)
  • How to write it (URL structure, Title, H1, P text, and so on)
  • How to connect it all with planned new content and with previously created content. This is an older video I created that does a decent job showing how to “connect it all” if you are a DIYer.
 Now there’s more to it than that – and I don’t want to give away too many secrets but the truth is that new content creation, revision of old, and consideration of deleting old content is the core of any on-page SEO campaign. The other thing that is incredibly important is CRO (conversation rate optimization) where we focused on the layout of pages so they convert. 

That’s key: conversions. Traffic is great but conversions are better.

 

NEED A WEBSITE AUDIT?

Then click here.

Do You Need More Traffic? Watch this 👇

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