Jesse Cunningham Examines an AI Website Case Study

0:00You can build a website and sell it for hundreds of thousands of dollars still. The opportunity is huge, especially with AI, but you have to listen to me. You have to do the right things. You have to make foundational choices that make sense. Otherwise, you're just going to waste tons of time and money, which is exactly what we're going to talk about in this video.

0:19Alright, so this is the website you sold for $700,000. Not many people are willing to show the website that they actually built themselves. But in today's video, what are we going to do, Jayden? What's going on, man? Well, we want to help people with the first step of building one of these for themselves, right? So, you know, going back about two and a half years where I started this business, I had to pick a niche.

0:38We don't just sell everything on this business model. We don't just throw up every product. You can see we sell to one specific avatar and that's our niche, right? So in this case, it was outdoor furniture. It was people who like to entertain outdoors. They want the structure, the kitchen, etc. And we're going to people get quite stuck here and they struggle to dive in and they worry a lot about niche selection.

0:59And to be honest, we have a load of great AI tools that make it really, really easy inside our school, the 1% Ecom Club. And, you know, we give you all the templates, all the tools, and then most importantly, the criteria that you need to look for for a good niche. So we're basically just going to go through that exact process. And you and I are going to pretty much choose one on the call today.

1:18I like it, a viable niche. Before we do, like go back to your website that you sold. What is like a product that you are super proud of? Like, is there any backstory with a product? You're like, man, this one, we found this. It did well. Is there any interest here? Yeah, for sure. I mean, so this product here that we sold, I mean, this was a great product for us to sell.

1:40Mainly because, as you can see here, there were so many different size variants. And for you and I, we know that that means keywords. And this is something we'll come on to in this series is how to, once you've picked a niche, how do you then go ahead and dominate that niche? And you can see here that I have got so many opportunities to get really hyper specific with my keywords for someone who knows they want a seven meter by three meter, or they want a four meter by three meter.

2:07And not just here, you know, there was, do they want LED lighting? Do they want a motorized roof or a manual roof? What color do they want? All that sort of thing. And I think that's the main thing is this, this store was so powerful because we saw things through a keyword lens. And so that is something that we will dive into in a future video is how we now use our AI tools to identify as soon as possible, what those money keywords are going to be so that we can run that through everything, our SEO, our ads, and then our conversion real optimization as well.

2:38Thanks for sharing that one. Sun's Life. So that was a manufacturer, right? Yeah, that's the manufacturer they're responsible for building these products. And then what? Someone buys that and then a crew goes out there and they installed it on site. Exactly right. Yeah, so we used to have like a subcontract team. You can see that these are pretty big structures, right? You know, these are sizable complex.

2:59You can see you can get like different stuff on the side. You can have LED lighting in there, all that sort of thing. It's complex, right? But that's great because that gives us a really nice opportunity to add value to the customer. So yeah, these guys would, they would make the product. They would, you know, come out with a new range each year.

3:16They would find where the industry was going. They obviously have their relationship with a factory. Most of these guys have factories in China. That's the most typical. They're importing these products into the UK, the US. It doesn't matter wherever you're operating and then you're selling basically from their warehouse. So funnily enough, you never actually touch this product here. You obviously deal with the customer, you deal with acquiring them, everything to do with that.

3:40You might have a partner like we did that goes out and actually installs this thing. But ultimately, you never actually see or touch the product. You just ultimately deal with the sale. So you had a partner, not a partner, but someone, a subcontractor that installed whatever you sold. Yeah, exactly that and they were really valuable to us. And you know, you can essentially see it's not just that on this site.

4:05Like all of these things like white glove is really important. So we sold a lot of fire pits again, you know, when people are spending 1, 2, 3,000 on a fire pit, they like that sort of white glove seamless finish. So, you know, there are loads of different businesses in this space that as you grow, you can partner with. And you know, don't get me wrong, we didn't have this from day one, but the first pergola is the first fire pits we sold.

4:28It was on the customer, right? You know, they had to find who was going to install it. We pretty much just, you know, we took the sale. We obviously did some customer support that sort of thing if they needed it. But ultimately, the career that was appointed by whichever brand we were working with, took the product out there and then it was the customer's responsibility.

4:46But over time, we saw the value add and how we could win more sales. And you know, the more customers we spoke to, the more we saw of the industry, we evolved. And that's a big part of this business model. You don't need like a huge website to I mean, you have you probably have how many products 100 to 300? Yeah, I think it's starting out which we're going to go into.

5:06Yes, but when you start out, like how many products do I need? I mean, we might as well just jump into the niche selection, the niche selection part of this video, but I don't want people to think like, look, man, you need 300 products off the bat to be successful. You just need a couple winners. 100% Yeah, yeah, absolutely. I mean, like we talk about it all the time, 30 sales a month in this business model, about 3k is going to be AOV and you'll see in the in the niche selection, how we literally orchestrate that with the prompts.

5:33You know, if you if you can make a sale a day and you know, that might only be three, four, five products making, you know, 25 of those 30 sales a month, but you know, you're going to be sitting on a seven figure business if you can get to that after a year. So yeah, it's obviously great to to work with a number of different brands, a number of products because you can have a better chance that way of finding the winner, but it's not, you know, a requirement out the gates.

5:57I think I launched this store with maybe 30 products and three manufacturers and you can see over time it grew and grew, but it gets so much easier when you're making a few sales to bring more suppliers on board because you've got skin in the game. You've got a bit of track record, right? It's never more difficult than when you're at zero.

6:18Well, let's jump into the new selection. What do you got? Okay, so as I said, we we lay this all out in our school community and we try and make this really really simple, which I think this process will show it to be. And the first thing we do is we take like an ideation prompt, right? So I've got it here and I've put it into chat GPT and you can see here.

6:36It spat me out a list or a long list basically of a load of different niches and I've got a few sites here. Obviously, you've seen mine. This is another really successful high-ticket dropshipping site. The owner is in our community and he sold this for about 400K US dollars. You can see he's selling e-bikes. This is another one we've talked about before selling generators, right?

6:57So you can kind of get the idea that the model stays the same. We sell from domestic suppliers. We sell high ticket, but actually you can see that the niche we choose can be really broad. It might be people who want to set up a home recording studio. It might be people who want to run a small business, you know, doing tattoos.

7:14It can be B2B, B2C. There's loads of potential here. And so if I just scroll back up to the prompt here, let's talk about the components of what makes a good niche and why this prompt is the way it is. So the first thing right at the gate is high-ticket matters and that is like a non-negotiable of this business model. We want to be in that space where we are having a comfortable AOV of 3K or more.

7:36For example, paddleboards, you see we've got that as an example here. There are going to be paddleboards that aren't in this range. That'll be three, four or five hundred bucks. But the vast majority sit in that sweet spot, this proper high-ticket price point. So that's the first non-negotiable. There has to be an avatar behind this business, someone who has a need. They have a passion, a hobby, a small business they're setting up, whatever it is.

7:56We're serving one person because that's going to help how we get hyper-focused with our site. It's going to help us appeal to suppliers and loads more. And so essentially what we want to avoid as well is a real branded space. We don't want to be selling TVs, Samsung, Panasonic brands like that. These are typically not brands that work with retailers. We want to be in a space where there are reputable brands, but they're not household names and that's the core here.

8:22And there's a bit of extra guidance, but ultimately you can see straight away, these are all likely to be viable niches. If we delved into most of these, I think we'd find that the data stacked up because to be perfectly honest, high ticket e-commerce is actually a pretty underserved market in general. So you find a lot of potential, but what we really want to do here is find the gold.

8:41And when I had to look through these earlier, one that I really, really liked was this kind of home greenhouse grower. And I'll just explain why I liked that. It's essentially because I can sell so many products to one person, which means I have one cost of acquisition. For example, if someone comes to me because they want, when I set this store up because they want to buy an aluminum greenhouse, right? That's what they want to do.

9:05They want to put one of these in so they can start growing a new set of plants, whatever it might be. They then might down the road need an automated irrigation system for that same thing or potentially for another product they have. They've got the hydroponics, the climate control, the ventilation, the LED lighting, all these things are high ticket products and this customer will buy multiple.

9:27And therefore, if you give them a good experience when you acquire them and sell them the first time, you can get that repeat business, which is great. And so when I say that, when people go into this like newbies, let's say someone wants to start a website, they have doubts, right? They're thinking home greenhouse, man, that doesn't sound like I can make a bunch of money.

9:47That sounds boring. Is it too competitive? I mean, all these doubts do come up in someone's mind. Like you've already gone through the process. What comes up in your mind when you hit this? Like is there doubts still yet that you have to address? I think I generally don't have doubts because these days I've seen inside so many niches both from my own stores, from our community, from consulting that I have seen that the strategies is the primary secret source.

10:14Like the niche is a canvas, 100% we want to choose a good niche. We don't want to make our life more difficult than it needs to be. Let's not go into a space where it's really competitive or difficult. But to be honest, the strategies that we use and the way we leverage AI, etc., that is going to take us past 95% of most markets.

10:33Now, of course, we want to go in somewhere where it's greenfield and we can grow even faster. But ultimately, the niche is less of a factor for success than people think. So really, and that is why we have it this way, it's follow the data, validate and go. Yeah, because a lot of people we see in the community, they kind of flounder like, oh man, I'm thinking about these five niches and they never make a decision.

11:00So I mean, I've seen it too, but it's interesting to say it out loud. Like a lot of things are untapped. There's a lot of opportunity because a lot of brands are not D2C, right? They're just manufacturers and they need someone like you to sell the darn thing. Yeah, quite simply, it's two totally different skill sets, right? It is very hard to create a business that manufactures a product and does a really great job at keeping that product current, keeping it price competitive, keeping the margins tight, keeping the right amount of inventory in the country, dealing with the factory, whether that's in the US or in China,

11:35like the whole logistics, delivering the product, that's a whole business model, right? And that is a very difficult skill set. Now, it's pretty rare that that skill set is partnered with being brilliant at paid advertising, conversion rate optimization, running a website, you know, helping customers get into the core of their search intent, their problems. And so, yeah, of course you get these big companies that have managed to over time do both, but most of the suppliers, the brand partners we work with, they're normally, you know, under 50 person companies, right?

12:05They haven't got a team to look after the website, the advertising, etc. So there is this natural void, I guess, in these markets where these brands rely on people who are excellent at retailing the products to be part of their distribution network. And that is why we can sort of with the right model, with this model, we can slot into pretty much any niche.

12:30Then the guys that are really good, they do exactly what you're saying, and then they build their own product and they slap it on. Exactly. And then the margins are crazy. Exactly right. And it's funny, once you get inside these niches, you'll often find that a few of your suppliers are having their products built out the same factory. Maybe you go to a trade show, maybe you get the chance to see some in person, you sort of think, oh, brand A and brand B look really similar.

12:55And you realize they're actually just coming out the same factory with a different label going on the front. And there sometimes can be thousands of difference in the price as well, right? So it's not too difficult for you to kind of reverse engineer how some of the best suppliers in your niche might be, might be getting those products right. And in there for it's not too difficult.

13:12We have two guys in our community who did exactly this. They were selling rooftop tents. People constantly asked for these few features. And so they went to the factory of one of their biggest competitors and said, please, can you put feature X, Y, and Z into this product? We'll put an MOQ in. They got some in. They already had the traffic. They had the flywheel.

13:31They just started selling that product to those people because they knew that was what they wanted. And suddenly they're making 60% margin on a $2,000 rooftop tent. Like you don't need to sell many of those to get in a really strong profit position. All right. So for this video, are we going to pick that? Which one are we going to pick that go down the rabbit hole?

13:49Greenhouse grower. So let's say, and by the way, just for people who might be doing this, at this point, I'm just looking by gut feel, right? And I would just say when people get this long list, just have a look and think, could I imagine myself immersing myself in that space? Could I get to know these products? You don't have to love it.

14:08You don't have to be this person. But you know, it's much easier if you can get a bit of an appreciation, a bit of an enjoyment. And you know, I guess because I've got a bit of a greater lens as well, I can start to see some of the keywords that I'm going to enjoy here. I can start to see some of the different material sizes, etc.

14:24in things like greenhouses that we can get after. But let's not get ahead of ourselves. Let's talk about how we then go one step deeper because we don't just want to pick a niche based on, well, it fits the broad criteria. Let's go straight in. We want to get some data to really validate to good space. So what I've asked this custom GPT to do, and this is something we have, Sean, our partner is built.

14:49It essentially is plugged into the data for SEO API, which powers Ahref, SEMrush, you know, these sorts of big tools that are 200 bucks a month. We have the ability to prompt it, to query it. And that allows me to, first and foremost, find the keywords that I'm interested in. Like what are the commercial intent keywords that I'm realistically, you know, they represent the intent of the people I want to sell to.

15:12And essentially, I want to start seeing, okay, how competitive are these? So it's given me a really great long list, and you can see some of the stuff we were talking about before with the sizes. It's given me some use case ones, some feature-based ones. And what I'm interested now is I've cherry-picked sort of a few from each different section, and then I've gone ahead and queried the tool further, and I've asked it to give me an assessment of how competitive they are.

15:37And to do that, it's essentially looking at the keyword difficulty, how many backlinks to rank, how many referring domains, what's the CPC looking like, you know, how much in the SERP, which is the page of Google when you make a search for buyer greenhouse, is it similar online retailers like us? Are they ranking already, or is it actually a load of manufacturers, or is it something else, right?

15:58So it's looking at a bunch of factors to try and assess how accessible are these keywords for us. And this is what I like to see, right? I like to see a lot of low, a lot of moderate. That's a really good sign for a niche, and this is a good sign that we can start getting after some of these keywords quite quickly, both organically and in paid.

16:17And essentially, it gives me a little frame of reference here. So, you know, anything that's kind of in green is a very low barrier for entry, just purely with good content, good optimization, maybe a couple of backlinks we might be able to get after those. And then it sort of, you know, tears up from there. So the fact that we're seeing quite a lot of green here is a really good sign, and I just sort of validated that here with one of those keywords in Ahrefs.

16:39So I just had a look at greenhouse kit, and you can see, you know, 13Ks worth of search volume, it's pretty low keyword difficulty, and you can see a lot of kind of individual retailer sites, a bit like what we would build ranking on page one, and, you know, by no means an incredible backlink profile to most of these, nor any kind of incredible DR.

16:58So it's a good sign for one of the kind of close to parent keywords that we're not seeing heaps of sort of competitiveness here. And so you told me two years ago that we could use GBT plus data. Oh, man, my mind would have blown, but people don't need Ahrefs. I mean, it's good. I still use it. You use it. But like what you just showed, like you said, they pull some of the same data, right?

17:23You can quickly just verify. It's a simple GBT. It is wild. Now, some niches, niches would have all highs, right? Like if you went into like, I dare say sauna, it's probably a little bit more competitive. I would agree with that. Yeah, 100%. And you usually, and you said this earlier, funny enough, you're like, you know, that sounds boring. I actually love boring niches.

17:45I think they are often where the gold is. A lot of people, if we did this for e-bikes, for saunas, you know, gym equipment, the ones that really spring to the front of your mind. Yeah, they're normally pretty competitive. You know, they are big niches, so you can still carve out a piece there. Our strategies would still work. You would still make money.

18:04But you know, why would you run uphill? Why, you know, you want to go into somewhere that you're going to be, you know, leaps and bounds ahead rather than competing with some serious competitors. All right. What else you got? So the big thing that I like to do here. So let's imagine we're in this position, right? We are setting up a new business, and we've had a look at this.

18:25We liked face value, and now we like it from keyword competitiveness as well. And now this is the biggest thing, and this is, once this stacks up, you can basically dive in, like start building your site, don't second-guess. And that is basically, I use Gemini. And I do that in, essentially, in the deep research mode, because I want it to go ahead and give me an assessment of the manufacturer lay-down, right?

18:50Because this is probably the biggest thing that can cause you a headache with a new niche, is if you go into a space where there isn't a good availability of suppliers to work with, because if you go into a space and a load of the suppliers are DTC, they don't sell through retailers, just their policy. Some markets are like that, right? Or indeed, they do sell through retailers, but it's hyper competitive.

19:13Like if we did this exercise for e-bikes, like I said, we're going to see so many competitors. And so all I've done here is I've asked it to find me, and it's given me, you know, sort of how it's done this. I've asked it to find me the top 10 American-based manufacturers and brands for greenhouse products. And by the way, I would do this for all of the different subsections.

19:34Like, remember, we would do this for irrigation systems, for the hydroponics, for the climate control. And I'm sure there's some other things as well that you would sell to this person, right? So we would do it across all of them, because if one product set is really, really competitive, that doesn't rule out the whole niche, right? We can have a site that actually doesn't sell that many irrigation systems, but it sells loads of greenhouses, loads of climate control systems, etc.

19:56So that's why we do it across all of them. And if most of the niche shows good potential, then great. Obviously on this video, just because we're showing, we're focusing hard in on this greenhouse set of products, right? And what I can see here is that for US-based manufacturers that are the most popular, and it does this based on things like search volume, reviews, prominence, etc., that are in the right price range, that we can see 9 out of 10 of the biggest brands sell via online retailers, which is a really good sign.

20:28This one here, you can see US-exclusive. And if we were seeing that across maybe 6 or 7 of the best brands, we're kind of thinking, okay, there's going to be a lot of D2C here. It's going to be harder for us as a retailer, whereas what we can see here is a really good sign, but we do need to go one step further because they might sell through online retailers, but it might be hyper, hyper saturated.

20:49So I've also asked it to give me a view for each one, how many retail sites in the US are actively selling right now. Now this one here, that's a bit on the competitive side. I would say the sweet spot here is about 5 to 15, 5 to 15 retailers. And some people might hear that and think, wow, 15 sounds like quite a lot.

21:08Once you get inside and you realize the level of our strategies and execution versus a lot of your competitors, you know, you're going to rise to the top of that 5, 10, 15 very, very quickly. What I don't want to be seeing is loads and loads of 20s, 30s, 40s, 50s. And there are absolutely niches where that exists. But you can see here, the vast majority are falling in that sweet spot of around 5 to 15.

21:31So to be perfectly honest, if I go through and I see that same trend for maybe another couple of these, I'm diving in. I'm not going to think about it any longer because it's not time well served for me to keep researching. I found somewhere that absolutely no question we can get suppliers, we can go after some keywords and we can start making some sales really quickly.

21:55Like the right thing for me to do now is to dive in. So you say really quickly, okay, let me back up. I'm getting ahead of myself. You sold the website for 700,000. I know you have another website you're building yourself, right? We partner with other people, e-comm. But let's say today, you're like, man, I got a week of free time. I'm building this website.

22:17Could you create this, right? Could you get the manufacturers on board within a week and sell a product? What is the thing that takes the longest? What's the hardest? What do you do? Yeah, that's a good question. I would say my target is always to take our first sale in 30 days. And that is like relatively aggressive. And that's only because you've got to do the news research.

22:38Then you've got to build the demo site, which, you know, for me, I literally I posted about in our community, I built one of an evening. But you know, for most people, if it's their first time using Shopify, like let's say maybe a day or two doing that and you've got to remember, I'm full-time whereas 99% of people do this alongside a full-time job, right?

22:54So I think if you're doing it alongside a full-time job to have a target of taking your first sale in 30 days is a really good one. And so that basically involves, okay, we choose our niche. Let's say that it takes one day. We build our site. That's a few more days. Now maybe we've got a week of supplier calls, right? And let's say we're going to get some noes.

23:12100% we're going to get some noes. But let's say there's, you know, 10 good suppliers across these five product types. 50 total, let's say after a week's worth of calls, we've managed to land five. That's great. That's enough. We now have probably, let's say they have 10 products each. We've got 50 products. We now need to upload those. Now, when I first started, I had to write every description manually.

23:33I had to do everything. It took me like over an hour per product. It was a complete nightmare. So that slowed down my ability to take a first sale. Now, one of the best use cases for AI in this space is AI product uploading. It's actually something we're going to talk about in the next video in this series. And it is a huge piece of leverage for AI that you can produce with the right prompts, the right custom GPT, really high quality product pages using AI.

24:00And you can probably do, I think it's realistic to get five out in an hour, five good quality pages out in an hour. Now that's a complete game changer because that means I can get my product pages live quicker and then it's on to ads. It's on to me doing some basic conversion rate optimization. So I'm putting a good foot forward when I start pushing traffic and then setting my ads up.

24:18And I think, you know, working part time on this alongside a nine to five, 30 days to basically do all that work, get it live, get traffic coming in, and then actually, you know, start having some customers on site that are able to buy and then getting that first sale. That's a good timeframe. What's your experience with like some niches being a pain in the butt for customer service whereas others, like what do you expect out of this one?

24:42Let's say you have a website successful, you're running ads, you're having SEO work for large aluminum greenhouse structures. How much of a pain in the butt is that when someone calls you up, calls your website orders that you deliver it, I mean, it seems similar to the niche that you already did and you did successfully. But what are like the hiccups for that niche?

25:03Yeah, it's a good call out for customer service. So I think there's like two sides to this. The first is no doubt some niches are easier when it comes to fulfillment, some are more complicated. And I would suggest this is probably going to be on the more complicated side. It's pros and cons, right? So on the one hand, if someone's got this whole set up, they've probably got people that do this work for them, right?

25:28Like most people who are like a landowner, they've got a bit of land and therefore they want to put a greenhouse out there, they want an irrigation system. If they've already got a set up and they're adding to it as part of the purchase, they probably have someone who can kind of help them with installation, that sort of thing. But yeah, no doubt you're going to have some people that need you to partner with someone who can build it for them, help it get installed, et cetera.

25:50And that can cause headaches, equally it can cause opportunities. So it kind of, it's always with all these niches, it kind of sometimes gives with one hand and takes with the other. So in my first business, sure, you know, people needed to know how were they going to install this? Who was going to install it? Could they do it on their patio, on their decking, whatever it might be.

26:12But man did that produce a huge amount of areas that we could understand the customer problems and serve those. So you know, sometimes those headache niches are actually where you make a lot of money. And to be honest, I've got into the habit now of hiring some really good quality people from typically like outside like, you know, native English speakers, but outside of the US or the UK, depending on where I'm running that business, who are essentially your kind of operations managers, they are dealing with all that they're doing the communication with the installers, et cetera, that allows you as the business owner to still leverage yourself

26:47out of this. And you create, you know, another job for yourself, basically. So I don't shy away from those, those niches equally, you know, there are others where if you sell a drone, right, it's pretty much you sell that ship it done, probably not going to hear from the customer again. And there is a, you know, there is a beauty in that in terms of its scalability, but equally maybe there's slightly more competitiveness in other spaces because customer businesses are wasting less effort in those spaces.

27:14So I wouldn't overthink that too much. Someone like me who time crunched and everyone's time crunched, right, you have a family, you have to do this, you make money here, there, everywhere, right, you have your main job, you're doing this on the side, great. I'm thinking about time spent. I'm thinking about 10 people call me, they order a product, I have 10 people that ordered an aluminum greenhouse structure.

27:37Okay, out of those 10, which one am I going to get a call back? Am I going to get a call back from three of them that have an issue? One of them from your experience with your first website, out of 10 people who ordered whatever with you, how many issues came up? Yeah, so we actually have this as a KPI in one of my stores that we run now.

27:56And that is, you know, customer contact after fulfillment, and we try and get that to 10%. So one in 10. I would suggest that probably when you first start, it's probably going to be closer to 20 or 30%, right? We're talking probably three out of 10. Now don't forget that in your first few months, if you make 10 sales, you know, you might have done, let's call it 30K in revenue, it's pretty good going for your first month, right?

28:21So you know, if you only make 10 sales, and you only have 10, and that's part of why we sell high ticket, right? Because it's a great balance with your full time job, because even at 30% post fulfillment contact rate, you know, I'm still only dealing with three customers this month from my from my 10 sales. And even when I'm going, you know, six figures a month, I'm still maybe only dealing with, I don't know, worst case, maybe 10.

28:44What does it look like? What are they? What's the problem? What's the usual thing? Typically, it'll be something like, you know, I was having a bit of trouble installing this or I couldn't quite get this working. And often to be perfectly honest, you're the middleman here, like often you are saying, okay, cool, let me speak to the supplier, let me find out, you know, the answer to how you set up that climate control system or why that remote is not quite pairing correctly, or, you know, why your installer can't seem to work out which way round to put that piece

29:10of you know, the glass panel or whatever. And quite often, it's just speaking to them, getting an answer, passing it back, and that resolves the issue. And sometimes, you know, of course, it happens like there's a there's a piece damaged upon delivery. Again, that's you generally go back to the supplier, they handle fulfillment, they handle, you know, repairs, replacements, etc. But of course, you just need to make sure that the customer feels like you've got it in hand that you've passed on to the supplier that this, you know, this is the plan, this is what's going to happen.

29:37And you know, and then eventually, you need to train your team on how to do this, you don't have to do it anymore. That's a it's a great opportunity for for reviews for learning like the more times you discover the problems, the struggles, and you have an opportunity to show up for your customer, the more opportunities you have for word of mouth marketing for reviews, etc.

29:57Like it's a moat, I like going towards hard things nowadays, because AI makes everything easy, right? Everyone's flock into easy things. And that's what sells on YouTube on everywhere. People want easy. But guess what? If you do some hard things in life, you create a moat around yourself, and you have longevity, you have a better longevity, at least, right, do the hard things.

30:17And like you said, customer service, my experience is just tell them that I'm going to help you, Mrs. Jones or Mr. Jones, I got you, right, and then they're good, they're going to be like, okay, you know, things happen. Completely agree. We with our school community, with our program, we can give you all of the tools to be able to build the flywheel, get the sales, get the money coming in, the customers coming in, right? But what we can't do is give you an easy button to being a proper business owner. And don't get me wrong, like, I'd never run a business before I run one of these,

30:46I had to learn on the job, you get better, for sure. And you are going to make some mistakes in the beginning. But, you know, this is if you want the prize of running a business that pays you a six figure salary, that one day pays you out a multi six figure exit, you have got to learn to be a proper business owner, right?

31:02Whether that means trading your team, you know, whether that means doing it yourself in the beginning, and then training your team to do it how you've learned is the best way to do it. But that is a non negotiable. And I think the most difficult is when people are trying to work out both, they're scrabbling for the right strategies, and they're worrying about even making a sale and getting the money coming in. And they're trying to work out how to be a proper kind of adequate business owner of a six seven figure business.

31:28Whereas, I think we can take care of part A in building the flywheel. But it's really it's a kind of learn on the job plus community mentorship for the second piece. Well, this is I would say video number two in a series we're doing. So before this, we talked about the website you sold. So if people haven't checked that out, like we go into like how you sold the data to all the numbers there. And then the next video, like you said, what we're going to do is how to upload a product with AI, basically how to make a hard thing, an easy thing with AI.

32:02So with that, I think we should have one unless you think you have anything else. No, let's end it. And then next time we'll show show the AI strategies to make this move fast. Now, thank you for watching the video to this point. I know it was a long one, but podcast formats are usually longer, right? I kind of like it. If you like this conversation, this is a series me and Jayden are going to talk about e-comm a lot.

32:22And if you want even more, jump into the one percent e-comm club. This is where you can learn how to do this from foundational stuff all the way up to a potential partnership with me, Jayden and Sean Buckles. But anyways, please subscribe to the channel and I'll see you on the next.