How Jesse Cunningham Builds 30 Microsites for One City

0:00In this video, I'm going to teach you how to run 30 websites in the time it takes most people to figure out how to build one good website. And who do you think is going to win? The person who's running 30 websites or the person who's running one website for the business? I won an unfair advantage, which is what we're going to talk about in this video, which is what we call microsites. So here's the deal. I'm going to go through a bunch of slides and we're going to go into real world scenarios. One niche, so you have to pick one niche. Dozens

0:24of tiny websites leads on autopilot. That is the goal. You can swing this one of two ways. You can be the business owner that runs the lead yourself. You'll make the most money that way. Or you can be like me and you can resell these to business owner. Now down here you can see we're going to build tiny websites, 40 to 50 pages. I call them tiny. I guess they could be considered big by some standards, but tiny websites that are 40 to 50 pages each. So for building 30 websites times 50, that's a lot of pages, but it's very easy

0:50to do. And we are going to dominate. We're going to rank these in Google's local game, right? The local SEO. So local businesses, that game now that we have AI is easier than ever. It's crazy. It's crazy. And then we're going to rent them out or we're going to run the leads ourselves. Now, an example of someone who's already done this in the community, right? I joined yesterday, Bobby says, just built my first site with a five minute website builder, uploaded it to my host and account, made some tweaks with Claude's help and submitted it to Google search console. That website builder is awesome. We're going to do the

1:20website builder in this video. Looking forward to seeing how it does, creating more of these and diving deeper into the training. This is, it also took way less than five hours to get it where it wanted to be. Now, everyone's staring at AI. I mean, everyone's talking about AI, but everything in local search has barely moved. This is why I'm excited. This is why people who are doing this are still making tons of money. If we haven't met, right?

1:41My name is Jesse. I run the rank expand Academy kind of gave you a glimpse. I make six figures a month using AI with my businesses, right? So everyone is staring at AI as you should be, but local search has barely moved. Google spent 15 years building the local ecosystem. So you have right layers on top of the internet, business profiles, Google maps, the map pack citation reviews. Think of all these things. Google made these years ago. These are the layers on top of the internet. Google's already built out local SEO more or less, right? And if that's the case, Google is not rocking the local SEO boat. That is our opportunity

2:17right now. Most people are distracted looking left of AI, pretty shiny object syndrome, but there's real opportunity for the born businesses to the right with local SEO. Now, before we get excited, we need to run this tool. So we're going to type in emergency locksmith Miami, Florida. You'll see it's a 52 out of a hundred, not the best. Why? We'll get into it and I'll actually show you like how this works. So emergency locksmith in Miami gets B for ticket price. So in other words, if you're going to build a website a microsite for locksmiths, well, it can be a good little ticket price, right? You

2:49can make good margins on it at the very least. Local demand though is D, competition is F and map pack opportunity. Most important is a D. If I come over to Google, right? If I come over to Google and I type into Google Miami day locksmith, what do we see here? We see sponsorships and then we see the map pack and then we see the regular SERP, the organic. Right here is where we want to be. So if I do something else though, West End Florida locksmith, right? West End is a suburb of Miami. We can see it's just the sponsored

3:22and then we have organic. That's where we want to be. Whenever you see a lack of sponsored or map pack or both, it is gold. I should think of these microsites. Let's say we found a good niche and a good area. These are like billboards, old school billboards, but digital, right? On the busiest corner of a small town. I don't want to go to Miami and compete quite frankly. I think that's stupid. I think it's dumb to try to go to Miami and compete with this tactic. The whole point is to go around the perimeter of Miami or a city like that,

3:50right? So here's the three steps. We're going to build it, a small clean website around one service in one location. That is the key. We're going to rank it. How do you rank it? You let it cook. You let the sucker cook. You let Google index it naturally. In fact, we don't even hook GSC to any of our assets. In other words, we don't enter this into Google's ecosystem of tools and analytics. There's a reason for that. Then we rent the darn thing.

4:16So calls route through a tracking number. You can keep the leads or sell them. The asset is yours either way. Now, just to give you a glimpse of what you're going to be met with when you join the academy, you're going to build your microsite. This is going to allow you to just get the structure down. This is not the end all tool, right? This is to get your wheels going, to get you there fast, right? So you're going to have your business name, phone number. You just type all these things in. You hit continue. What it outputs is 40 to 50 pages flat as a pancake. I'm not going to show you the code. In this video,

4:44I'm going to show you the structure visually, right? So you're going to have a homepage. Remember, 40 to 50 pages, you're going to have eight core pages. Services and service areas are the key. And then you're going to have one to two service pages. Fewer is better. Service pages. What do you do with this website? In this case, it was emergency locksmith. In this specific area and that's what these are, location pages. So you're going to have this website basically given to you. You're going to have a structure and the structure is everything because if you internally link and you nest the slug structure properly,

5:17basically www.whatever.com slash everything beyond that, right? The slug structure. That's how Google determines whether or not your website shows up when someone types in your service in your area. Now, I know I'm going to get some pushback about that, that your website structure dictates whether or not you rank. But listen to me. There was a reason why we came over here to the niche validator first. If we're going to try to rank a website, any website, any local business website and say, where the heck is Miami? Right here, Miami. I've been to Miami once. If we want to rank in Miami, you're going to have a very

5:53hard time. But if you zoom out a bit and you start thinking more like a tactician, if I can rank here and here and here and here and here, everything around the primary location, because this is the suburbs of the city. This is where people live, right? Then you can make a lot of money and here's what it looks like. We'll type in emergency locksmith and then Doral, Florida. Doral, if we come back here, if I can find it, I think is a suburb.

6:18I lost it. I was scrolling too much. Where is it? Where the heck is it? But the point is there it is up here. Doral, right here. A suburb of Miami is way more, I guess, easy, that's a terrible way to say it. It's easier to rank for emergency locksmith, Doral, Florida, the ticket price, the local demand competition, map pack opportunity. It's easier to rank for suburbs. So if you have the right website structure and you're actually doing it in the areas you should be doing it, you're going to have way more success. Now, if we take a step back,

6:48high ticket, urgent and nobody's competing. Remember, this is the one nobody's competing. There's so many opportunities on local search where it's just like, what are you guys doing? The incumbent websites, the people who have been there for years kind of stink and no one's really doing this. There's still a lot of opportunity. So this is what a good niche typically looks like. So $500 plus per day, ideally $1,000 to $2,000, the job value is what makes a lead worth $100 to $150. There has to be enough skin on the bone, right? Emergency and urgent work is great. It doesn't have to be. And home services almost every single time. I love doing

7:26this tactic because AI becomes scarier and freakier and weirder every day, right? I used to make my money strictly online and now I'm diversifying into ideas like this that are hinged more on the real tangible world. And there's a reason because I think we have only a few more years with AI to make a lot of money. Now the green light test, right? Google your service plus your town. We are doing that, right? And look at the top of the page. Is there a map pack at the top?

7:55Is it competitive? Walk away. Playing blue links and no map pack? Maybe, right? Search volume barely matters. You want low competition on one narrow intent, not big numbers. And I think big numbers are reserved for your primary website. The microsites go after the fringe, right? So here's what the walk away SERP looks like. If you type in plumber Houston, Omega City, Omega search term, you're going to have sponsor, you're going to have map pack, walk away from it. You have paid ads on the top. You have the map pack there and organic is absolutely buried. We still make money with

8:26these concepts. We still make money with that scenario right here if there's enough search volume. But we often don't want to do that. We don't even want to play this game with the microsites. And this is the absolute green light SERP if there is just blue links. We all know this. It's hard to find this nowadays, but it still exists. Now the exact match domain is the whole cheat code. People comment in videos often like, oh, that doesn't work. That's so 15 years ago.

8:51I'm telling you, it's not 15 years ago. It works right now. The exact match domain crushes it. The single strongest signal in this framework make the brand itself be the search query. So if the search is electrician Baltimore, the domain is electricianbaltimore.com. It becomes a dance of finding which domains are available for these EMDs. So demand equals service plus location EMDs. Always at .com. No clever domain hacks under 30 bucks. They can try the variants, but you can use free tools to do this, to figure out the search volume for the EMD. Privacy on, every upsell off when you go to register for GoDaddy or whatever and do not overthink it.

9:32Now the AI assembly line is what makes all this work. AI is what made any of this vibe in my opinion. I know people have been doing rank and rent for a long time, but you haven't been doing rank and rent with 30, 50, 100 microsites. Now we can do it pretty easily. So the AI assembly line about five hours per site. It's really much less than that. Much, much less. But if you're going to do this your first time, I would put aside five hours to figure it out to then start pumping them out. So AI is going to write the website. The content is generated from the

10:02blueprint we talked about. AI can make the brand from, you know, idea, grammar, journey, whatever. And then here's the cool part. AI answers the phone. So we have AI make the website and then we have AI run the website. Seven questions in and a finished website out is a beautiful thing. The one click builder I was showing you, and this is what it looks like in the middle here, right? So you have the index, you have these different HTMLs. You can learn by doing. I want to tell you if you're a newbie, you can learn by doing. In fact, that's the best way to learn anything here,

10:33right? So you don't need to know how to build websites. The one click builder asks about the business. It generates the content and hands you back a zip file with every page done. Then you can just give it the cloud code and it takes it to the last mile. I'm telling you if it sounds complicated, just get in there, get dirty, and you're going to figure it out very quickly. Now I like this cluster the map, hide the footprint. Very, very important. Maybe you've heard terms like PBNs. This is not a PBN. We need to be very, very specific. So remember we were working with

11:01Miami just as an example, but you have all these suburbs. This is a perfect, perfect visualization of how this works. I like a little overlap in between each website. There are websites that we have multiple websites for one search. In other words, if someone types a certain thing for a certain product in the area, sometimes we have two of our websites showing up. Like if all the roads lead to Rome, who's going to get the lead? We're going to get the lead, right? The survival rules are right here. Never internally link your own websites. You can vary the hosting if you want

11:34to go that far. Each site stands alone and stay in one niche. Now what does one website cost and what does the network return? What is the possibilities here of an actual return? So for your first website, I would allocate about 84 bucks. It can be much, much less. For us, it's less than $10 to roll out one website. And it costs us because we have the host and figure out, we can talk about that in the community, like $2 a month per website. And it costs less than 10 bucks to build them. The scale is crazy. It's hyper scale. Time to cook is three to six months,

12:07right? You need Google to do its thing. Sites, they sit and build trust before the calls start. That's anything in SEO, organic SEO, right? And you can sell these things. We're going to get into this $150 per qualified lead, if not more. Now the journey to one lead, this is a good thing to realize. So the whole model gets real when you follow a single phone call. Remember, we have AI agents answer the phone call. Notice who answers the phone at 11 PM. It's not you, right? Come on. How many operators do you know that are like one to $2 million businesses that

12:40they struggle to answer the phone every single time? And did you know Google, it tracks who's answering the phone? Think about it. If you have a phone, right? An Android phone. This is not an Android phone. It's an iPhone. But the point is if you have 50% of phones being androids and Google is owning Android, it knows who answers the darn phone. For goodness gracious. All right. So 11 PM lockout, a customer is locked out of the car in Palmetto Bay. They grab their phone. They find your website. They Google the problem. Your microsite is sitting in position one. The brand

13:11is the query. They call the number. The tracking number on every page records and transcribes the call automatically. AI agent answers the phone. The voice agent picks up 24 seven takes the details and promises a fast callback. The contractor calls back. Your partner locksmith gets the details, calls the customer and takes the job, right? That right there is everything. If you can figure that out right there, it's gold. Now let's talk about the money. Three ways to turn calls into cash. So number one, you can feed your own business. If this is you, you can make the most money out of anyone

13:47with this business idea, right? You can see the value here. If you're a local painting company and you have one website right now that's crappy, well, you can build these microsites in your area and just start absorbing leads. You run them yourself. You can make tons of money. You can do a revenue share if you are not the actual company. I like this the most. A revenue share, typically five to ten percent. Ten percent is the target. So if you sell a lead like we have recently for, well, ten percent and they did the job for twelve thousand dollars, they're going to

14:14cut you a check for twelve hundred bucks. It might come a month or two or three down the line because it takes time for the client to pay, but it's good money. And you can do flat fee. There's pros and cons to each of these, right? And I guess I didn't get into the other option. You can sell these as a package. You can sell the websites, say, Mr. Jones, I'll sell all these fifteen websites to you for fifteen hundred dollars a month. I'll build you fifteen microsites and it'll be fifteen hundred dollars a month and it's going to be a one year engagement. Maybe you like that idea

14:46because the cash flow is something great and it will enable you to do other things in your life. Now the playbooks start to repeat. Pick the niche and the town. Make sure, please, please, please, the biggest hurdle of all this is picking the right niche in the right area. Of course, if you're a business owner, you already know what your niche is in your area. But if you want to start this and sell the leads, pick the right niche in the right area. Register the exact match domain. Build out the forty to fifty pages. Wire up the phone with the AI phone agent. Light

15:15footprint. Let it cook and then monetize and repeat. Now, of course, we dedicate a lot of time in the community to the microsites. We have two modules which are absolutely intense, right? Intense amount of work if you want to go down the rabbit hole on microsites. But the whole idea of the Rank Expand Academy, if this is what you're into and I'll just hard pause here.

15:35If you're interested in making money with AI with things that actually work, that's what this community is built on and local SEO is one of those that are just so obvious, right? But we have a start here. Pass to a thousand. Gear up. It's a very logical, sequential plan. I'll just scroll through here so you can see. We have a weekly call. We have a good community.

15:53Love to see you in there if you're somebody who wants to make it happen.