Jesse Cunningham’s 50-Microsite Google Search Walkthrough

0:00Imagine if your rent or your mortgage was paid every month from tiny little websites that just do work. You don't even have to be a coder to do this and we call them microsites. Now in the previous video a lot of people called this strategy spam and let's talk about it, right? Might as well talk about it. We'll use their comments as kind of fuel for this video.

0:16Might as well. And here's some of the comments we're going to go over. The video blew up. It has close to 20,000 views. Great. So let's get into it. What is a microsite? It's a digital billboard that you own and you'll see here you build it. So a small clean 20 to 50 page website, which is easier to do than it sounds and it takes about 84 bucks in a few hours. You rank it on Google or Bing or any place that it will rank and then you rent it. There's a few ways to rent these type of sites, but it's pretty darn simple. Now these websites have one job, right? To make the

0:44phone ring. The whole point here is to create a website that gets leads for a local business and then you can resell them or work them yourself. You can be the business owner or you can sell them to the business owner who does the work. So number one, the headline is the search query. So this is an example, emergency locksmith in Miami. Number two, the number is everywhere for them to call.

1:03And then you have real pages in real services. And when done right, this is what it looks like. So you have 30 of them. So we don't just build one website because if a website costs 84 bucks at the height, right? Our websites, they cost much less than that. If we can build small websites that actually rank and get leads, we should build many of them. That's the whole point here, right?

1:22A lot of people give pushback on spam, but this is the visualization if we were ranking in Miami. If my business was in Miami, I'd have a central website right here and then I would build microsites around the different suburbs. Now into the meat and potatoes, this is just the PBN someone says. And if you do this and Google the text that it's all just you, you're going to have a bad time because this is against T-O-S. Now a PBN is something completely different. Let's just talk about that. A PBN is a link scheme. This is 30 small businesses. It's

1:52totally different. Think about HomeAdvisor or Angie's List. They have websites all over for decades that pull in leads and do exactly this. We're just doing it on a micro scale, but I want to make the distinction between a PBN and what we're doing. To the left here is what a PBN is. Everything links together to the money site and you're trying to typically rank one money site.

2:12So you have all these websites that are used to prop up one website or two or three. Now what we have here is separate websites. They don't touch each other and they never ever link to each other. Now if we're building 50 microsites, which is what we've already done, are we building 40 to 50 Google business profiles too? And a lot of people thumbed up that, replied to it, and I said we don't use Google business profiles with this strategy. A lot of people think that we are building these GBPs, which would make sense because a lot of people in rank and rent do this,

2:46but we don't. So we have zero profiles, zero addresses, organic only. So this right here, if I skip down, that's exactly what the green light test is for. In the previous video, we have a tool and I can give you a snapshot of what this looks like that will tell you if it's a good niche to be in or a bad niche. And this is the green light test. This is what it actually looks like. This is a tool that you can use yourself. Will that niche actually make money?

3:12So let's just say dog grooming in Baltimore. It should have a drop down here. Let's do Maryland and then you can score it. It's going to give you a grade pretty quick, right? Ticket price, local demand, competition, map, pack, opportunity. If you can get a good grade here, it gives you a good indication that this could actually work for you. Now here's a good comment. Great way to create a bunch of spam, right? Imagine everyone building 30 websites each and then Google figures it out and starts banning those for spamming. Now the truth is people don't do this. You'll see

3:42thousands, tens of thousands of people watching this video, the previous video, but most people do not take action, right? Which is good for me and you if you're actually going to do this and I don't consider it spam. So spam is a quality question, not a quantity question. This is what people freak out. They talk about AI slop. They talk about this, that, and another. It's just totally off base most of the time, right? So what Google actually doesn't like is identical pages with the city name swapped, doorway sites funnel into one hidden business, a phone number, nobody answers, content that adds nothing a searcher needs, right? What we build is distinct, researched

4:18content per site and per town, a real contractor who will call back and actually do the job. We are providing a service, a phone that's answered 24 seven because we use AI agents and a searcher in a genuine emergency gets genuine help. We are providing a service here. It's no different, like I said before, than Angie's List or HomeAdvisor. Now this is some of my favorite stuff. So someone's saying that's 40 to 50 domains at 18 bucks a pop. Basically saying if I'm building 50 of these microsites, that's going to be 18 bucks a pop just for the domain. Okay, yes, it costs

4:50money to do this strategy, no doubt. Let's keep it rolling. Then this person said, sounds solid in theory, but you are paying for domain, hosting, marketing the site, and spending on ads just to resell the traffic. Now stay here for a second. We don't resell the traffic per se, we are selling leads. So we actually qualify the lead before it's sent off to the contractor. There's a big difference, right? We qualify the leads. There's tons of companies that do this in different industries that make a fortune, right? So yes, we are paying for the domain, we're paying for hosting, but to market the site, we don't spend money on ads, right? We just let these suckers cook.

5:29So let's keep going. Seems counterintuitive. Basically it's like me making a lemonade stand. Okay, we have a metaphor here. A lemonade stand website even though I don't sell lemonade. Okay, yeah, that's a lead gen website. You can make it work, but I'll be damned if you are not sinking more money into it than you are getting out. Now quick napkin math will tell you if a website costs 138 bucks in year one, including hosting for the whole year, which for us it costs much less. We I think can get all in for one website one year like 20, 25 bucks, right? Because we do

5:59it at scale. If you get one qualified lead, right, just do the easy math here. One qualified lead sold at 150 bucks, it pays for itself, right? Everything on top of that is gravy. And that's the beauty of this. Once you get over that initial small hump, right, it is basically because we have AI agents answer the phone. It's basically on autopilot. Now here's a good one. Show me the call log and the recorded leads. I've done videos on this before. How many calls do you get from the 50 sites that are not spam? That's a good question. So I took a screenshot, uploaded it here. So here's

6:32the call log you asked for. This one right here to the left was yesterday. So I'm recording this video on Monday. So we have one, two, three, four, five, six, seven, eight leads came in. We can assume at least half of them are good. All right, so do the math there. And this is what the lead looks like. We use what converts to do this. So this is the actual flow recorded and transcribed, and spam never gets billed. Do you see this here? So a human VA can read every transcript. And we have the AI agent answer the call. So basically, if you call one of my websites, someone answers

7:0524 seven, and actually talks to the person, which is much better than most contractors. Think of a landscaper who's doing this work themselves, and they're out in the field, and they work in the field, and it's summertime, and things are getting busy, and it's hot. They don't answer the phone. And guess what? That person, that consumer who called is going to go somewhere else. Now I like this one. How to overcome hosting footprint if you have 30 microsites. That means 30 different hosting IP addresses. We're going to get into that question. It's a good question. But before we do, realize if you are going to build a website for a business, number one, you need good structure,

7:37which these already have that because we have the website builder I can show you later. It already has the proper structure for SEO to rank. Number two, Google is seeing who answers the phone. Most contractors do not answer the phone every single time unless they are at scale, two million dollars and above per year in their business. So because we have these two things, proper structure, right, and we have 24 seven answer, it means our websites typically rank very high. Back to the hosting question for the footprint. This is a question based upon like a PBN effort. Back in the day,

8:08if your PBN got sold out, which this is not a PBN, then the whole PBN goes down, right? So let's talk about it. It's a good question. Independence is the strategy, not the camouflage. So you can spread your hosting out, right? Every website is genuinely different, right? Different brand, colors, logo, phone number, content, and talent, right? That is really key. And here's the reframe. Footprints only get you when the sites are secretly one scheme. So our share, nothing that matters. So no links, no money site, no shared beneficiary page, right? Everything is totally separate. And I'm here to tell you, if you're going to rank on local SEO, right, if you have a service for a local geographic

8:47area, it's very, very, very, very easy to rank compared to say national or international SEO. Now this comment says, how long does it take to naturally rank? I like this question. A very good question. Another question, this is all short-term thinking. Doesn't provide any value. How long you think this will go well? All right, let's talk about it, right? So weeks if you're lucky to rank, months if you are normal. So a year to judge. Right here, weeks two to three, I've seen in the community it work. Two to three weeks for a very soft niche that you had the green light in the

9:22test, right? The tool that I showed you earlier, if there's no competition, you can rank a new website in two to three weeks. I have seen it happen on multiple occasions, but most people are in this months one to six in my opinion, right? That's what I've seen. If you want to go after something with huge volume and you see an opportunity and there is competition, you're going to have to let these websites cook, right? That's just part of the game. Now I don't like this comment because this is like the opposite of short-term thinking. A website, when you build it,

9:52typically gets better over time. It ages very well because Google's algorithm, Bing's algorithm, they value how long a website has been around. Now ask all the questions you have in the comments. We could do another video like this if you do have questions, ask them there. But if you want to go deep, right, we have the Rank Expand Academy weekly calls. This is a school community, right? Very easy to join. I have a link in the description. We currently do a free trial seven days if you want to check it out. But yeah, thanks for watching. Let me know what questions you have.

10:20Microsites are a pretty simple concept. Rank and rent has been around for a long, long time. Selling leads to contractors, HomeAdvisor, Angie's List have been doing this for decades, made of fortune. We're just doing it on a micro scale.