Jesse Cunningham Explains How to Appear in Claude’s Answers

0:00Pay attention because things are definitely moving fast right now with Claude. People are realizing that Claude uses Brave right here. Do you see it? Brave as its search engine. So, Chris Long had this nice LinkedIn post that caught my eye. Let's talk about it, right? So, I'm going to expand this. Let's go back one. Everyone right now is chasing ChatGPT, but Claude is here and it reads Brave and it's potentially easier to rank on Claude than any other AI platform. Is it worth it? Let's talk about it. So, right now AI referrals are already real money. I'll show you what I

0:29mean. So, let's come over to the Rank Expank Academy. Someone right here had ChatGPT give it a lead, right? Give their business a lead and it was worth a lot of money, right? So, we all know we should be using AI. We all know we should be ranked on AI platforms, but everyone seems to forget about Claude. So, we're going to move fast. This is the new reality. Customers never see blue links anymore like they used to on Google and AI hands people typically one business. If you type into Google, who's the best business for XYZ, it's going to give them one business. Usually, maybe

1:00three. So, this is the chain and the gate most businesses never pass. So, a buyer's going to ask best plumber near me and Claude has no search engine. So, what's it going to do? It's going to go to Brave and it's going to pick up some information. And if your website or if your business is outside of the circle, then you are you are quite literally invisible. The people are just starting to notice. I showed you Chris's LinkedIn post that kind of piqued my interest on this thing. Brave says it themself. So, this is Brave's own marketing. Let's click right here. They have an API. Very

1:30interesting. If you're a techy person, maybe just maybe you could get into this API and learn a few things, right? If you are a first mover advantage with most things in life, especially with tech platforms. Think about it. If you were one of the first people doing ads on Facebook back in the day or Google, you made a fortune, right? So, this is kind of the first opportunity that Claude has given us in this regard.

1:52We're kind of getting the rundown right now. So, it's independent index, which is cool. It's not Google's index with a hat on. It's a separate crawl, a a separate door, a separate opportunity altogether. Now, 87% This is what's wild of what Claude sites overlaps with Brave's top results, right? People have already tested this. I can click here. Claude web search explained. Let's scroll down. On March 20th, 2025, Anthropic released web search for Claude. It's been around. How does Claude's web search actually work?

2:25Blah, blah, blah. It relies on Brave's search index and cached results. Very interesting. And then they ran a detailed analysis of specific queries such as best men's running shoes 2025, and it matched 100% in the top five results. And yet again, best dog foods for natural diet matched 100%, and so on and so forth. It's not perfect, but But here's the thing. If you can get just indexed with Brave, right? It seems like there's a very strong parity between Brave and G When comparing Claude against G, a significant divergence emerges. So, only 20% overlaps with G results for that query.

3:0440% overlap. And then this query, 0% overlap. So, it shows that it is totally distinct. So, Brave over here, ChatGPT, which uses what? Bing over here. Totally distinct systems. And here's the opportunity. Brave's index is small, right? Google's index is humongous. We've been doing Google's index. We've been fighting over that for years with SEO, right? Decades. Brave's index that Claude uses is super small in comparison, right? So, what does that mean? It means less competition, means more opportunity for you, especially if you are a first mover. So, pretty darn easy. Let's come over here to search.brave, and you just type in your URL, right? Is

3:46it that simple? Is it that simple? But there's more to it, of course, right? So, submitting makes you eligible. And And most people are not even eligible at this point. If you haven't submitted your URL to Brave, you likely are not eligible, right? So, submitting just makes you eligible, not cited. So, what can actually work? Well, we have to do that first step, and then three things the AI is looking for. Number one, a liftable answer. So, answer the buyer's actual question near the top of the page. One clear signal, right? Give it a clear signal, and trusted mentions. This

4:19right here, the trifecta, is very similar for most ways to get cited on any AI's platform. So, the missing ingredient really is submitting your URL. If you want to take it a step further, this is what we can do. Find pages Claude already trusts, then get on them. I love this. I have a strategy in the community I call invisible URLs that we do this for Gemini. We do it for GBT, and we probably should do it for Claude as well. But, what you're going to do is ask Claude buyer questions, right?

4:45You're going to collect what it sites, the citations themselves, and get listed on those pages. This is like backlinks. It's like backlinks on steroids for AI exposure, right? We used to buy backlinks. Nowadays, we get these sort of citations, right? That's the advanced play. So, the whole picture, three facts that stack. Number one, AI referrals are real money, no doubt. Claude answers from Brave, that's very obvious. And the door is free, and it's open.